Amrita Asrani

Amrita Asrani

Global Brand Marketing Director of Reckitt

"What got us here won't get us there!"

A firm believer of this quote, Amrita Asrani has transitioned her 15+ years of FMCG Marketing, Strategy & Innovation experience to become a New-Age Business Leader re-inventing the CPG Model through Mass Personalization via Digital Transformation, CRM & e-Commerce.


  • My areas of passion & expertise include FMCG Health & Wellness, D2C Business Strategy & Innovation, Data-Driven Marketing, Purpose-Led Brand Building, Creating Digital Ecosystems through Strategic & Sustainable Partnerships, Circular Fashion & Recommerce


  • Strategic ConsumerTech P&L Leader creating relevance for large Consumer Brands by driving the next growth wave through business diversification & agility


  • Identified as 'Young Leadership Talent' for designing ITC's Health & Wellness Strategy across FMCG Portfolios in Foods & Beverages, Personal Care, Wellness & Nutrition


  • Designed 'The New Foods' Strategic Roadmap for 1.17 BN$ ITC Foods Portfolio as Next Growth Engine across all categories through agile innovation & start-up mentality


  • 'Integrating Start-up Ecosystems within Brand Building Model' to create New FMCG Categories- Championed investments in FoodTech, HealthTech & Fashion-Tech companies, Unique Product Delivery Formats, Precision Agriculture for Natural/ Ayurvedic Ingredients, Processing Innovations to make F&B Healthy, Tasty, Fun, On-The-Go & Sustainable


  • Recognized by World Marketing Congress in India's 2016 List of ‘100 Most Influential Marketing Leaders' for 'Proactive Wellness Approach' to Consumer Brands


  • Set-up strategic Innovation & NPD Teams in India & Middle East for the consumerization of 'Wellness & Nutrition' categories for Iconic Global Consumer Brands-Centrum & Caltrate valued at 1.8 BN$


  • 3X growth in Saudi Arabia & 2X growth across the Middle East/ GCC for World's No. 1 Nutrition Brand- 'Centrum'


  • Global Brand Architecture of World's No. 1 Calcium Brand 'Caltrate' valued at 600 MM$- Recognized to be part of 'Caltrate Global Innovation & Strategy Group', chosen across 57 countries


  • Recognized as a Global Health & Wellness Influencer across Public Health & Nutrition Experts, Medical Researchers, Policy Makers, Agri-Biodiversity Specialists, Entrepreneurs, Food & Health Tech Innovators & Sustainability Experts shaping Strategic Growth Pillars


  • Being Gold Medalist in Advertising, 1st Class MBA-Marketing, Amrita Asran is a catalyst for Digital Native FMCG Brand Building by infusing 'Health, Wellness & Sustainability.'