Aaron Foo, The Digital Fire Starter is an author, speaker, content creator and product & tech guy who strives to inspire people through technology. He actively produces LinkedIn videos and was listed as Marketing in Asia 70 Rising Personalities 2020. Aaron holds a Master’s Degree in Coaching Psychology and has co-authored the book Habitudes: 21 Days to Change Your Life. He is currently the Group Head of Product Strategy at iCar Asia where he strives to innovate the way people buy, own and sell cars within the ASEAN region.